As corporate giving strategies evolve, many organizations are reassessing whether a signature program is still the right vehicle for impact. Should a flagship initiative continue, evolve, or give way to a broader portfolio approach? And how do you weigh external thought leadership against the internal pride employees feel from a shared cause?

Join an intimate braintrust of corporate social impact leaders exploring the future of Signature Programs with The Campbell’s Foundation. Together, we’ll unpack how peer organizations define and structure signature initiatives, weigh the tradeoffs between external visibility and internal employee engagement, and examine what a shift toward a portfolio model could look like in practice.

This will be a candid, peer-to-peer exchange designed to surface a menu of options and a sharpened set of questions the Foundation can bring back to its leadership as they chart their next chapter.

NationSwell’s Virtual Roundtables and Braintrusts are built for members who are actively working on the issue at hand — including senior leaders, practitioners, and subject-matter experts — making them our most accessible format. The bar for the room isn’t seniority; it’s engagement with the topic. Registration may involve a brief approval step to ensure the conversation stays high-quality.

To encourage open and candid discussion, this event follows the Chatham House Rule – attendees may share insights from the conversation but cannot attribute statements to specific individuals or organizations. This ensures a trusted space for thoughtful dialogue and deeper insights.