GirlTREK is a national health movement of over one million Black women walking for healing, liberation, and community. At a pivotal inflection point, GirlTREK is building the infrastructure to drive consistent participation and long-term impact through its Walk. Talk. Solve. system and the 2026 launch of The Underground, a proprietary engagement app.

As GirlTREK scales this next chapter, the organization is defining a revenue model directly connected to its platform and programming, including sponsored content, strategic brand partnerships, audio advertising, and subscription-based offerings that complement existing fundraising.

Join NationSwell and GirlTREK for an executive Brain Trust with leaders of consumer products, media platforms, brand partnerships, and subscription businesses to stress-test how The Underground should evolve beyond version 1.0, integrate participation with programming, layer in media, and prioritize the most promising revenue pathways alongside philanthropy.

To encourage open and candid discussion, this event follows the Chatham House Rule – attendees may share insights from the conversation but cannot attribute statements to specific individuals or organizations. This ensures a trusted space for thoughtful dialogue and deeper insights.